Email Marketing
The most underutilised tool in veterinary practice.
Most clinics focus heavily on attracting new clients while overlooking the people who already know and trust them. Email marketing allows your clinic to educate, nurture and retain clients through every stage of their pet's journey.
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Email Marketing Foundation Build
Before launching email marketing, we establish the systems, branding and automation required to create a professional, high-performing email strategy.
Email Marketing Audit
- Review of current email marketing performance
- Database health assessment
- Contact segmentation review
- Existing automations audit
- Client communication review
- Growth opportunity identification
Email Platform Setup
- Email marketing platform configuration
- Branded account setup
- Domain authentication
- Sender verification
- Contact list import and organisation
- Audience segmentation setup
- Preference centre configuration
Strategy Development
- Email marketing strategy session
- Client journey mapping
- Preventative healthcare campaign planning
- Service promotion planning
- Newsletter strategy
- Annual email marketing roadmap
Branding & Templates
- Branded email template design
- Header and footer design
- Button styling
- Brand colours and typography implementation
- Newsletter template
- Educational template
- Promotional template
Automation Foundations
- Welcome email
- New client onboarding
- Review request automation
Team Onboarding
- Team onboarding session
- Email platform walkthrough
- Asset collection
- Compliance and best practice guidance
Deliverables
- Email Marketing Audit Report
- Email Marketing Strategy
- Audience Segmentation
- Branded Email Templates
- Platform Configuration
- Three Core Email Automations
- Annual Email Marketing Roadmap
- Team Training
monthly management
Packages & Pricing
All packages require the Email Marketing Foundation Build
Essential Email Management
Perfect for clinics wanting professional newsletters and ongoing platform management.
- 1 custom email campaign per month
- Copywriting
- Graphic design
- Email scheduling
- Audience segmentation
- Performance reporting
- Database maintenance
- Subject line optimisation
- Campaign recommendations
Growth Email Marketing
For clinics wanting regular client communication and ongoing email optimisation.
Everything in Essential, plus:
- 2 custom email campaigns per month
- Advanced audience segmentation
- A/B subject line testing
- Automation monitoring
- Quarterly campaign planning
- Performance insights and recommendations
- Campaign strategy meeting
Automation Suite
A fully managed email marketing service designed to maximise client engagement, compliance and retention.
Everything in Growth, plus:
- Up to 4 email campaigns per month
- Monthly automation creation and optimisation
- Ongoing client journey development
- Service-specific email campaigns
- Preventative healthcare campaigns
- Seasonal campaigns
- Reactivation campaigns
- Referral campaigns
- Review generation campaigns
- Advanced audience segmentation
- Monthly strategy meeting
- Detailed analytics dashboard
- Quarterly strategy review
Want every channel handled under one roof?
The Growth Partnership is our Signature Marketing Management programme — combining social, email, content, strategy and ongoing optimisation into a single retained service, built exclusively for veterinary clinics ready to scale.
- Full-service social + email marketing
- Quarterly on-site content production
- Dedicated strategist & client portal
- Performance reporting and reviews
let's grow your clinic, together.
Strategic marketing, built on veterinary experience.
Book a complimentary discovery call to explore how Skye Studio can support your practice.